MODURA - Priced for Your Account | B2B Product Page Animation
A product page for a B2B commerce platform I designed and built for a commercial furniture supplier. Everything in the clip is the running product.
Most of the work went into one idea: a buyer should never have to email their account manager for something the page already knows.
So the page shows this account's own price history. $284 today against $296 twelve months ago, a $12 fall, drawn against a list price that has not moved at all. The buyer can see their contract is working without asking anyone.
The same rule runs through the rest. The volume ladder is open rather than parked behind a quote request, so ten units visibly costs $268 instead of $284. Minimum order quantity, stock and lead time sit beside the price rather than in a tab. Certifications are on the page, because BIFMA and GREENGUARD are what the specification asks for. And it says plainly that an order above this buyer's $10,000 limit routes to James Carter for approval, while they are building the order rather than after they submit it.
Prices rise as well as fall, and the page shows that too. A number you only publish when it flatters you is a number nobody trusts.
Would you show a buyer their own price history, or is that an argument you would rather not invite?
Building something for procurement or distribution? Send me a message here on Dribbble.