Logo Design & Brand Identity Design for Industrial Automation

Say the word robot and your brain shows you a picture.

That picture is silver.

Nobody chose that silver. It is steel, machined and left unpainted.

So MEQO did not pick a palette, it kept the one the machines already had.

Brushed steel, black, paper white, no accent color anywhere.

The business card is actual metal. So is the bottle opener. The identity is not printed on the material, it is made from it.